This Ad Is An Enigma!

Quote:
"Hey, is the girl in that billboard naked?"
        
         -Yours truly (me)


Subliminal Matters: even the allusion to a slender female figure attracts buyers; selling ice-cream with a woman is better than selling ice-cream with just a bear; a bear with an attractive woman on its arm must be a pimp/or should at least look like one, degrading or exalting the female form is an advertising pass-time.


Location: Taylor Square

YOUR SOFT SIDE
IS IRRESISTIBLE
TRY IT
This was located obliquely opposite
the billboard version in Taylor Sq.

Ad review: Where do I begin with this advertisement. Cornetto has clearly out done themselves, the juxtapositions throughout the ad are baffling. What message does a huge teddy bear, embraced by a "sexy woman" and two Cornetto ice creams convey? Not to mention that one of the ice-creams is without "waffle" covering down the middle! Clever? I don't think so, let's have a look up close.


Notice how in the close up, the fully "waffled" cone got the boot, but, the one without "waffle" covering down the middle is right next to the lady in her flesh toned bathing suit? Poor cone, I wonder where it went wrong?... to get booted off the set like that...such a shame, maybe nobody told that cone that sex sells ice-creams. 

I would be lying if I didn't say the sexual overtones of this advertisement annoys me for days. This is not because of the sell-out use of women for ice-cream cone sales, it's more about the teddy bear. Kids like teddy bears, so they might pay attention to this advertisement and I wouldn't be shocked to find a child wondering: why is that naked lady hugging the teddy bear? The creators of this advertisement should know that this is simply poor taste, a hit under the belt for parents and any other people with eyes. Try another advertising trick, sleezy.