"We also need the makers and suppliers of alcohol to stop encouraging people to buy massive amounts of cheap booze which fuels our binge drinking culture"
Subliminal Matters: drinking and over drinking is a part of Australian culture; binge drinking; do we need to separate having a good time with alcoholism?; is it a binge drinking culture or something more serious?Location: Taylor Square, Sydney Australia
The creator of this advertisement is well aware of a cold Carlton's appeal to any drinker. The mention of the beer being best "straight from the tap" I have to say is not a mistake. These words easily put you at a bar stool in a pub with a cold beer in front of you. Hey what can I say, words translated to thought often translate to action, and I'm not naive to the fact that on a hot day a billboard like this can make you skip the thoughts and go straight for action!
implies that there's a lack of beers on taps. I am yet to go to a pub and experience that in Sydney. Maybe I'm reading this advertisement wrong, maybe they meant it literally in which case that totally went over my head. I mean who drinks directly from a tap? If that's what they meant that's a pretty lame attempt at comedy.